By Lizabeth Cohen
Trumpeted as a way to advertise the final welfare, mass intake fast outgrew its monetary goals and have become synonymous with patriotism, social equality, and the yankee Dream. fabric items got here to embrace the promise of the USA, and the ability of customers to buy every thing from vacuum cleaners to convertibles gave upward thrust to the ability of voters to buy political impact and influence social swap. but regardless of indisputable successes and extraordinary affluence, mass intake additionally fostered financial inequality and the fracturing of society alongside gender, type, and racial traces. In charting the advanced legacy of our “Consumers’ Republic” Lizabeth Cohen has written a daring, encompassing, and profoundly influential book.
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A Consumers' Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen